Hi {{first_name|there}}!
The countdown’s over. Tomorrow, thousands of fintech operators, regulators, and platform leaders converge in Amsterdam for three days of decisions, deals, and direction-setting. We’ve pulled together the essentials to prep smarter and start stronger.
👀 Where Fintech Is Going
Ahead of tomorrow’s kickoff, Bobsguide breaks down the core themes shaping this year’s agenda:
The real work of embedding AI into financial infrastructure
How digital identity is becoming a gateway to payments and trust
What operationalizing regulation looks like post-MiCA and PSD3
Why fintechs are doubling down on distribution power in verticals like retail and logistics
👉 Read the full editorial piece: Where Fintech Is Going – Bobsguide
*Bobsguide will be on the ground all week, covering the biggest sessions and speaking to fintech leaders as it happens.
🎯 Start Smart: Two Sessions Not to Miss Tomorrow
With AI and embedded finance topping this year’s agenda, two sessions stand out for anyone focused on small business growth, platform monetization, or responsible AI in fintech.
🕰️ 12:10–12:30 | Horizon Stage powered by Mastercard
Fueling Entrepreneurship: Embedded Financing as a Catalyst for SMB Growth
Rob Straathof (CEO, Liberis) and Cynthia Yoon (Global GM, eBay Seller Capital) discuss how real-time data and embedded lending are removing friction for small merchants—and unlocking new platform revenue models in the process.
🕰️ 15:30–16:00 | Briefing Stage, RAI
Beyond the Hype: Building Trust and Transparency with AI Agents
With AI embedded deeper into finance, trust is the next frontier. Liberis joins Google Cloud and Softcat to unpack what explainability looks like in high-stakes financial models—and where AI still needs guardrails.
🟦 About Liberis
Liberis is a leading embedded finance provider offering revenue-based financing directly through platforms like eBay, Vagaro, and Worldpay. Its AI-powered tools assess risk in real time, helping SMBs access funding without the delays of traditional credit systems.
🤝 Want to meet the team behind it?
🤩 Who’s Ready for Tomorrow?
With Money20/20 Europe just hours away, speakers, founders, and first-timers are already landing in Amsterdam. We’ve rounded up a few posts from the ground to get you in the zone for day one.
📍Want to connect while you're there?
Come say hi to the Bobsguide team on site.
See Who Is Meeting Who Tomorrow

📲 Like what you’re seeing?
🧭 Final Prep Checklist
📍 Venue: RAI Amsterdam Europaplein 24, 1078 GZ Amsterdam, Netherlands
📲 Download the App
Check the latest schedule, bookmark your sessions, and access venue maps.
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See you tomorrow!
The Unofficially Money20/20 Team
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Not affiliated with Money20/20
Bobsguide is a ClickZ Media publication